Skip to content

Paralegal services

Trademark Registration

From the search to the certificate: trademark registration handled end to end.

Our trademark team handles every step of registering a mark in the UAE and abroad, from the clearance search to publication, registration and renewal. We help established and new businesses protect their brand and keep it valid.

Overview

A trademark is the legal form of a brand. In the UAE it is registered with the Ministry of Economy under Federal Decree-Law No. 36 of 2021, lasts ten years and can be renewed indefinitely. Registration gives the owner the exclusive right to use the mark for the goods and services covered, the right to stop others using confusingly similar marks, the ability to record the mark with customs, and a registered asset that can be licensed, sold and valued. An unregistered brand has far weaker protection, and a mark registered in the wrong classes or in the wrong name can be worth little when it is needed.

The trademark team at Khalifa Al Sada Advocates & Legal Consultants specialises in all the steps of registering a trademark, from the search to registration with the intended office. We help long-running and new businesses protect their trademark rights through registration and by keeping the registration valid.

Who we help

We register marks for:

  • New businesses launching a brand in the UAE
  • Established companies expanding into new products or services
  • International brand owners protecting their marks in the UAE and the GCC
  • Franchisors and licensors whose agreements depend on a registered mark
  • Designers, restaurants, clinics and online businesses
  • Companies that need a mark recorded with customs to stop counterfeits

A first registration and a portfolio of hundreds of marks receive the same attention to classes, ownership and deadlines.

What we do

We begin with a clearance search of the UAE register and, where relevant, the GCC and international registers, and we advise on the risk of objection or opposition. We prepare the application in the correct Nice classes, in the right owner's name and with a specification of goods and services that covers current and planned use. We file with the Ministry of Economy, respond to examination reports and objections, monitor publication and file or defend oppositions before the Trademark Committee.

Once the mark is registered we issue the certificate, record it with UAE Customs if counterfeits are a risk, and diarise the renewal. We handle assignments, changes of name and address, licence recordals and the registration of the mark in other GCC countries and internationally through our associate firms and correspondents. If a third party infringes the mark, our intellectual property lawyers take over the enforcement, from a cease and desist letter to a court claim.

Why Khalifa Al Sada

Registering a trademark is a procedure, but deciding what to register, in which classes and in whose name is legal advice, and our team provides both. Because our IP lawyers also enforce marks in the market and the courts, we register in the way that will make enforcement easiest later.

We work in Arabic and English, and we handle Arabic-script marks, transliterations and bilingual marks with the care the UAE market requires.

What we do

  • Clearance searches in the UAE, GCC and international registers
  • Trademark applications at the Ministry of Economy
  • Responses to examination reports and objections
  • Oppositions and cancellation actions
  • Renewals, assignments and licence recordals
  • Customs recordal against counterfeit imports
  • GCC and international filings through correspondents
  • Arabic and bilingual mark strategy

How we work

  1. 1

    Search

    We search the register and advise whether the mark can be registered and in which classes.

  2. 2

    Filing

    We prepare and file the application with the Ministry of Economy and pay the official fees on your behalf.

  3. 3

    Examination and publication

    We respond to any objection, monitor publication and deal with any opposition.

  4. 4

    Certificate and maintenance

    We deliver the certificate, record the mark with customs where needed and manage the renewals.

Frequently asked questions

How long does registration take?

Typically six to nine months from filing to certificate if there is no objection or opposition.

What should I register: the name, the logo, or both?

Usually both, and often the Arabic version as well. A word mark protects the name in any style; a logo mark protects the design. We advise on the combination that gives the widest protection.

Can I register a mark that is already used by someone else abroad?

Registration in the UAE is territorial, but well-known foreign marks are protected even without local registration, and bad-faith filings can be cancelled. We advise before you file.

What happens if I do not renew?

The registration lapses after a grace period and the mark becomes available to others. We diarise every renewal for our clients.

Insights

Related insights

View all

15 May 2023 4 min read

Advertisements affecting the image of a brand in the UAE

A company circulated an image showing a rival car brand as inferior. Does UAE law allow that, and what can the affected brand do? A look at unfair competition, trademark, media and cybercrime rules.

Read more

Consultation

Request a consultation

Tell us about your matter. We reply by email or phone, in the language you choose.

A short description of your matter. Do not include passwords or card numbers.

PDF, JPG, PNG or DOCX. Up to 25 MB each, 15 files at most.

    Your documents go to the firm's own secure storage and are never shared with third parties.

    Required

    Not sure which service you need?

    Describe your situation in a few lines and we will point you to the right lawyer and office.

    Request a consultation